°´¼üÅÌÉÏ·½Ïò¼ü ¡û »ò ¡ú ¿É¿ìËÙÉÏÏ·ҳ£¬°´¼üÅÌÉ쵀 Enter ¼ü¿É»Øµ½±¾ÊéĿ¼ҳ£¬°´¼üÅÌÉÏ·½Ïò¼ü ¡ü ¿É»Øµ½±¾Ò³¶¥²¿£¡
¡ª¡ª¡ª¡ªÎ´ÔĶÁÍꣿ¼ÓÈëÊéÇ©ÒѱãÏ´μÌÐøÔĶÁ£¡
Ó×ܽáËãµÄÊý×Ö£¬»¹ÊÇ»áÓë»á¼ÆÊ¦³ö¾ßµÄ²ÆÎñ±¨±íÉϵÄÓ¯ÓàÊý×ÖÍêȫһÖ¡£
The¡¡table¡¡on¡¡the¡¡following¡¡page¡¡shows¡¡the¡¡major¡¡sources¡¡of¡¡Berkshire's¡¡reported¡¡earnings¡£¡¡In¡¡the¡¡table£»¡¡amortization¡¡of¡¡Goodwill¡¡and¡¡other¡¡major¡¡purchase¡price¡¡accounting¡¡adjustments¡¡are¡¡not¡¡charged¡¡against¡¡the¡¡specific¡¡businesses¡¡to¡¡which¡¡they¡¡apply¡¡but£»¡¡instead£»¡¡are¡¡aggregated¡¡and¡¡shown¡¡separately¡£¡¡In¡¡effect£»¡¡this¡¡procedure¡¡presents¡¡the¡¡earnings¡¡of¡¡our¡¡businesses¡¡as¡¡they¡¡would¡¡have¡¡been¡¡reported¡¡had¡¡we¡¡not¡¡purchased¡¡them¡£¡¡In¡¡appendixes¡¡to¡¡my¡¡letters¡¡in¡¡the¡¡1983¡¡and¡¡1986¡¡annual¡¡reports£»¡¡I¡¡explained¡¡why¡¡this¡¡form¡¡of¡¡presentation¡¡seems¡¡to¡¡us¡¡to¡¡be¡¡more¡¡useful¡¡to¡¡investors¡¡and¡¡managers¡¡than¡¡the¡¡standard¡¡GAAP¡¡presentation£»¡¡which¡¡makes¡¡purchase¡price¡¡adjustments¡¡on¡¡a¡¡business¡by¡¡business¡¡basis¡£¡¡The¡¡total¡¡net¡¡earnings¡¡we¡¡show¡¡in¡¡the¡¡table¡¡are£»¡¡of¡¡course£»¡¡identical¡¡to¡¡the¡¡GAAP¡¡figures¡¡in¡¡our¡¡audited¡¡financial¡¡statements¡£¡¡In¡¡the¡¡Business¡¡Segment¡¡Data¡¡on¡¡pages¡¡36¡38¡¡and¡¡in¡¡the¡¡Management's¡¡Discussion¡¡section¡¡on¡¡pages¡¡40¡44¡¡you¡¡will¡¡find¡¡much¡¡additional¡¡information¡¡about¡¡our¡¡businesses¡£¡¡In¡¡these¡¡sections¡¡you¡¡will¡¡also¡¡find¡¡our¡¡segment¡¡earnings¡¡reported¡¡on¡¡a¡¡GAAP¡¡basis¡£¡¡I¡¡urge¡¡you¡¡to¡¡read¡¡that¡¡material£»¡¡as¡¡well¡¡as¡¡Charlie¡¡Munger's¡¡letter¡¡to¡¡Wesco¡¡shareholders£»¡¡describing¡¡the¡¡various¡¡businesses¡¡of¡¡that¡¡subsidiary£»¡¡which¡¡starts¡¡on¡¡page¡¡45¡£¡¡
ÔÚºóÃæµÄ²¿ÃűðÐÅÏ¢ÖУ¬´ó¼Ò¿ÉÒÔÕÒµ½¸ö±ðÊÂÒµµÄÏêϸÐÅÏ¢£¬³ý´ËÖ®Í⣬ÎÒҲǿÁÒ½¨Òé´ó¼ÒÒ»¶¨Òª¿´²éÀíд¸øWesco¹É¶«ÐðÊöÆäÆìÏÂÊÂÒµÇé¿öµÄÒ»·âÐÅ
¡¡ ¡¡ 1987 ¡¡ ¡¡ Unit£ºUS'000
¡¡ ¡¡ Earnings¡¡Before¡¡Ine¡¡Tax After¡¡Ine¡¡Tax
¡¡ Percent Total¡¡ Berkshire¡¡Share Berkshire¡¡Share
Earnings¡¡from¡¡Operation ¡¡ ¡¡ ¡¡ ¡¡ ¡¡
Insurance¡¡Group ¡¡ ¡¡ ¡¡ ¡¡ ¡¡
Underwriting ¡¡ ¡¡ £¨55£»429£© ¡¡ £¨20£»696£©
Net¡¡Investment¡¡Ine ¡¡ ¡¡ 152£»483¡¡ ¡¡ 136£»658¡¡
Buffalio¡¡News ¡¡ ¡¡ 39£»410¡¡ ¡¡ 21£»304¡¡
Fechheimer ¡¡ ¡¡ 13£»332¡¡ ¡¡ 6£»580¡¡
Kirby ¡¡ ¡¡ 22£»408¡¡ ¡¡ 12£»891¡¡
Nebraska¡¡Furniture¡¡Mart ¡¡ ¡¡ 16£»837¡¡ ¡¡ 7£»554¡¡
Scott¡¡Fetzer¡Diversified ¡¡ ¡¡ 30£»591¡¡ ¡¡ 17£»555¡¡
See's¡¡Candies ¡¡ ¡¡ 31£»693¡¡ ¡¡ 17£»363¡¡
Wesco¡¡Financial¡¡Corporation¡Parent ¡¡ ¡¡ 6£»209¡¡ ¡¡ 4£»978¡¡
World¡¡Book ¡¡ ¡¡ 25£»745¡¡ ¡¡ 15£»136¡¡
Amortization¡¡of¡¡Goodwill ¡¡ ¡¡ £¨2£»862£© ¡¡ £¨2£»862£©
Interest¡¡on¡¡Debt ¡¡ ¡¡ £¨11£»474£© ¡¡ £¨5£»905£©
Shareholder's¡¡Contribution ¡¡ ¡¡ £¨4£»938£© ¡¡ £¨2£»963£©
Other ¡¡ ¡¡ 16£»914¡¡ ¡¡ 7£»152¡¡
¡¡ ¡¡ 0¡¡ 280£»919¡¡ ¡¡ 214£»745¡¡
¡¡ ¡¡ ¡¡ ¡¡ ¡¡ ¡¡
Realized¡¡Securities¡¡Gain ¡¡ ¡¡ 27£»319¡¡ ¡¡ 19£»807¡¡
Total¡¡Earnings¡all¡¡entities ¡¡ 0¡¡ 308£»238¡¡ ¡¡ 234£»552¡¡
¡¡
Gypsy¡¡Rose¡¡LeeÔÚËýÍíÄêµÄÒ»³¡ÉúÈÕÑç»áÉÏÐû²¼£º¡¸ÎÒ»¹ÊÇÓµÓÐÈ¥ÄêËùÓеÄÒ»ÇУ¬ÏÖÔÚΨһµÄ²î±ðÊÇÈ«²¿¶¼°«ÁËÁ½…¼¡£¡¹Èçͬ±¾±íËùʾ£¬ÔÚ1987Ä꼸ºõÎÒÃÇËùÓеÄÊÂÒµ¶¼Óֳɳ¤µÄÒ»Ëê¡£
Gypsy¡¡Rose¡¡Lee¡¡announced¡¡on¡¡one¡¡of¡¡her¡¡later¡¡birthdays£º¡¡¡¨I¡¡have¡¡everything¡¡I¡¡had¡¡last¡¡year£»¡¡it's¡¡just¡¡that¡¡it's¡¡all¡¡two¡¡inches¡¡lower¡£¡¨¡¡As¡¡the¡¡table¡¡shows£»¡¡during¡¡1987¡¡almost¡¡all¡¡of¡¡our¡¡businesses¡¡aged¡¡in¡¡a¡¡more¡¡upbeat¡¡way¡£¡¡
ÎÒÃÇÆìÏÂÕâЩÊÂҵʵÔÚÊÇûÓÐʲôеı仯¿ÉÒÔÌØ±ðÌá³ö±¨¸æµÄ£¬ËùνûÓÐÏûÏ¢¾ÍÊǺÃÏûÏ¢£¬¾çÁҵı䶯ͨ³£²»»áÓÐÌØ±ðºÃµÄ¼¨Ð§£¬µ±È»ÕâÓë´ó²¿·ÖµÄͶ×ÊÈËÈÏΪµÄ¸ÕºÃÏà·´£¬´ó¼Òͨ³£½«×î¸ßµÄ±¾Òæ±È¸øÓèÄÇЩÉ󤻴ó±ýµÄÆóÒµ£¬ÕâЩÃÀºÃµÄÔ¶¾°»áÈÃͶ×ÊÈ˲»¹ËÏÖʵ¾ÓªµÄÇé¿ö£¬¶øÒ»ÃÁ»ÃÏëδÀ´¿ÉÄܵĻñÀûÃÀÃΣ¬¶ÔÓÚÕâÖÖ°®×öÃεÄͶ×ÊÈËÀ´Ëµ£¬Èκη±ßµÄÒ°»¨£¬¶¼»á±ÈÁÚ¼ÒµÄÅ®º¢À´µÄ¾ßÎüÒýÁ¦£¬²»¹ÜºóÕßÊÇÈçºÎÏͻۡ£
There's¡¡not¡¡a¡¡lot¡¡new¡¡to¡¡report¡¡about¡¡these¡¡businesses¡¡¡¡¡and¡¡that's¡¡good£»¡¡not¡¡bad¡£¡¡Severe¡¡change¡¡and¡¡exceptional¡¡returns¡¡usually¡¡don't¡¡mix¡£¡¡Most¡¡investors£»¡¡of¡¡course£»¡¡behave¡¡as¡¡if¡¡just¡¡the¡¡opposite¡¡were¡¡true¡£¡¡That¡¡is£»¡¡they¡¡usually¡¡confer¡¡the¡¡highest¡¡price¡earnings¡¡ratios¡¡on¡¡exotic¡sounding¡¡businesses¡¡that¡¡hold¡¡out¡¡the¡¡promise¡¡of¡¡feverish¡¡change¡£¡¡That¡¡prospect¡¡lets¡¡investors¡¡fantasize¡¡about¡¡future¡¡profitability¡¡rather¡¡than¡¡face¡¡today's¡¡business¡¡realities¡£¡¡For¡¡such¡¡investor¡dreamers£»¡¡any¡¡blind¡¡date¡¡is¡¡preferable¡¡to¡¡one¡¡with¡¡the¡¡girl¡¡next¡¡door£»¡¡no¡¡matter¡¡how¡¡desirable¡¡she¡¡may¡¡be¡£¡¡
¾ÑéÏÔʾ£¬Äܹ»´´ÔìÓ¯ÓàÐÂ¸ßµÄÆóÒµ£¬ÏÖÔÚ×öÉúÒâµÄ·½Ê½Í¨³£ÓëÆäÎåÄêǰÉõÖÁÊ®ÄêǰûÓжà´óµÄ²îÒ죬µ±È»¹ÜÀíµ±¾Ö¾ø¶Ô²»Äܹ»Ì«¹ý×ÔÂú£¬ÒòΪÆóÒµ×ÜÓв»¶ÏµÄ»ú»á¿ÉÒÔ¸ÄÉÆ±¾ÉíµÄ·þÎñ¡¢²úÆ·Ïß¡¢ÖÆÔìÄÜÁ¦µÈµÈ£¬ÇÒ¾ø¶Ô±ØÐëÒªºÃºÃ°ÑÎÕ£¬²»¹ýÒ»¼Ò¹«Ë¾ÈôÊÇΪÁË¸Ä±ä¶ø¸Ä±ä£¬·´¶ø¿ÉÄÜÔö¼Ó·¸´íµÄ»ú»á£¬½²µÄ¸üÉîÈëÒ»µã£¬ÔÚÒ»¿é¶¯µ´²»°²µÄÍÁµØÖ®ÉÏ£¬ÊDz»Ì«¿ÉÄܽ¨ÔìÒ»×ù¹ÌÈô½ðÌÀµÄ³Ç±¤£¬¶ø¾ßÓÐÕâÑùÎȶ¨ÌØÖÊµÄÆóҵȴÊdzÖÐø´´Ôì¸ß»ñÀûµÄ¹Ø¼ü¡£
Experience£»¡¡however£»¡¡indicates¡¡that¡¡the¡¡best¡¡business¡¡returns¡¡are¡¡usually¡¡achieved¡¡by¡¡panies¡¡that¡¡are¡¡doing¡¡something¡¡quite¡¡similar¡¡today¡¡to¡¡what¡¡they¡¡were¡¡doing¡¡five¡¡or¡¡ten¡¡years¡¡ago¡£¡¡That¡¡is¡¡no¡¡argument¡¡for¡¡managerial¡¡placency¡£¡¡Businesses¡¡always¡¡have¡¡opportunities¡¡to¡¡improve¡¡service£»¡¡product¡¡lines£»¡¡manufacturing¡¡techniques£»¡¡and¡¡the¡¡like£»¡¡and¡¡obviously¡¡these¡¡opportunities¡¡should¡¡be¡¡seized¡£¡¡But¡¡a¡¡business¡¡that¡¡constantly¡¡encounters¡¡major¡¡change¡¡also¡¡encounters¡¡many¡¡chances¡¡for¡¡major¡¡error¡£¡¡Furthermore£»¡¡economic¡¡terrain¡¡that¡¡is¡¡forever¡¡shifting¡¡violently¡¡is¡¡ground¡¡on¡¡which¡¡it¡¡is¡¡difficult¡¡to¡¡build¡¡a¡¡fortress¡like¡¡business¡¡franchise¡£¡¡Such¡¡a¡¡franchise¡¡is¡¡usually¡¡the¡¡key¡¡to¡¡sustained¡¡high¡¡returns¡£¡¡
ÏÈǰÌáµ½²ÆÐÇÔÓÖ¾µÄÑо¿£¬¿ÉÒÔ³ä·ÖÖ§³ÖÎÒµÄÂ۵㣬ÔÚ1977Äêµ½1986Äê¼ä£¬×ܼÆ1£»000¼ÒÖÐÖ»ÓÐ25¼ÒÄܹ»´ïµ½Á¬ÐøÊ®ÄêÆ½¾ù¹É¶«È¨Ò汨³êÂÊ´ïµ½20£¥µÄ±ê×¼£¬ÇÒûÓÐÒ»ÄêµÍÓÚ15£¥µÄË«ÖØ±ê×¼£¬¶øÕâЩÓÅÖÊÆóҵͬʱҲÊÇ¹ÉÆ±Êг¡Éϵijè¶ù£¬ÔÚËùÓеÄ25¼ÒÖÐÓÐ24¼ÒµÄ±íÏÖ³¬Ô½S&P500Ö¸Êý¡£
The¡¡Fortune¡¡study¡¡I¡¡mentioned¡¡earlier¡¡supports¡¡our¡¡view¡£¡¡Only¡¡25¡¡of¡¡the¡¡1£»000¡¡panies¡¡met¡¡two¡¡tests¡¡of¡¡economic¡¡excellence¡¡¡¡¡an¡¡average¡¡return¡¡on¡¡equity¡¡of¡¡over¡¡20£¥¡¡in¡¡the¡¡ten¡¡years£»¡¡1977¡¡through¡¡1986£»¡¡and¡¡no¡¡year¡¡worse¡¡than¡¡15£¥¡£¡¡These¡¡business¡¡superstars¡¡were¡¡also¡¡stock¡¡market¡¡superstars£º¡¡During¡¡the¡¡decade£»¡¡24¡¡of¡¡the¡¡25¡¡outperformed¡¡the¡¡S&P¡¡500¡£¡¡
ÕâЩ²Æ¸»Ö®ÐÇ¿ÉÄÜÈÃÄã´ó¿ªÑ۽磬Ê×ÏÈÏà¶ÔÓÚ±¾ÉíÖ§¸¶ÀûÏ¢µÄÄÜÁ¦£¬ËûÃÇËùÔËÓõIJÆÎñ¸Ü¸Ë¼«ÆäÓÐÏÞ£¬Ò»¼ÒÕæÕýºÃµÄ¹«Ë¾ÊDz»ÐèÒª½èÇ®µÄ£¬µÚ¶þ³ýÁËÓÐÒ»¼ÒÊÇËùνµÄ¸ß¿Æ¼¼¹«Ë¾£¬ÁíÍâÉÙÊý¼¸¼ÒÊôÓÚÖÆÒ©ÒµÒÔÍ⣬´ó¶àÊýµÄ¹«Ë¾²úÒµÏ൱ƽ·²ÆÕͨ£¬´ó²¿·ÖÏÖÔÚÏúÊ۵IJúÆ·»ò·þÎñÓëÊ®Äêǰ´óÖÂÏàͬ£¬£¨ËäÈ»ÊýÁ¿»òÊǼ۸ñ¡¢»òÊÇÁ½Õß¶¼ÓУ¬±ÈÒÔǰ¸ßºÜ¶à£©£¬ÕâЩ¹«Ë¾µÄ¼Ç¼ÏÔʾ£¬³ä·ÖÔËÓÃÏÖÓвúÒµµØÎ»£¬»òÊÇרעÔÚµ¥Ò»Áìµ¼µÄ²úÆ·Æ·ÅÆÖ®ÉÏͨ³£ÊÇ´´ÔìÆóÒµ±©ÀûµÄ²»¶þ·¨ÃÅ¡£
The¡¡Fortune¡¡champs¡¡may¡¡surprise¡¡you¡¡in¡¡two¡¡respects¡£¡¡First£»¡¡most¡¡use¡¡very¡¡little¡¡leverage¡¡pared¡¡to¡¡their¡¡interest¡paying¡¡capacity¡£¡¡Really¡¡good¡¡businesses¡¡usually¡¡don't¡¡need¡¡to¡¡borrow¡£¡¡Second£»¡¡except¡¡for¡¡one¡¡pany¡¡that¡¡is¡¡¡¨high¡tech¡¨¡¡and¡¡several¡¡others¡¡that¡¡manufacture¡¡ethical¡¡drugs£»¡¡the¡¡panies¡¡are¡¡in¡¡businesses¡¡that£»¡¡on¡¡balance£»¡¡seem¡¡rather¡¡mundane¡£¡¡Most¡¡sell¡¡non¡sexy¡¡products¡¡or¡¡serv