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ne to ring； but unless you're Cindy Crawford or Tom Cruise； I think you'd best go to the market； even if it's only the supermarket。 Search； offer； reject； negotiate and accept are all parts of the process of almost everything in life。
？Jog； walk or drive a certain area once a month for ten minutes。 I have found some of my best real estate investments while jogging。 I will jog a certain neighborhood for a year。 What I look for is change。 For there to be profit in a deal； there must be two elements： a bargain and change。 There are lots of bargains； but it's change that turns a bargain into a profitable opportunity。 So when I jog； I jog a neighborhood I might like to invest in。 It is the repetition that causes me to notice slight differences。 I notice real estate signs that are up for a long time。 That means the seller might be more agreeable to deal。 I watch for moving trucks； going in or out。 I stop and talk to the drivers。 I talk to the postal carriers。 It's amazing how much information they acquire about an area。
I find a bad area； especially an area that the news has scared everyone away from。 I drive it for sometimes a year waiting for signs of something changing for the better。 I talk to retailers； especially new ones； and find out why they're moving in。 It takes only a few minutes a month； and I do it while doing something else； like exercising； or going
to and from the store。
？As for stocks； I like Peter Lynch's book Beating the Street for his formula for selecting stocks that grow in value。 I have found that the principles of finding value are the same regardless if it's real estate； stocks； mutual funds； new panies； a new pet； a new home； a new spouse； or a bargain on laundry detergent。 The process is always the same。 You need to know what you're looking for and then go look for it！
？Why consumers will always be poor。 When the supermarket has a sale on； say； toilet paper； the consumer runs in and stocks up。 When the stock market has a sale； most often called a crash or correction； the consumer runs away from it。 When the supermarket raises its prices； the consumer shops elsewhere。 When the stock market raises its prices； the consumer starts buying。
？Look in the right places。 A neighbor bought a condominium for 100；000。 I bought the identical condo next door to his for 50；000。 He told me he's waiting for the price to go up。 I told him that his profit is made when you buy； not when you sell。 He shopped with a real estate broker who owns no property of her own。 I shopped at the foreclosure department of a bank。 I paid 500 for a class on how to do this。 My neighbor thought that the 500 for a real estate investment class was too expensive。 He said he could not afford it； and he couldn't afford the time。 So he waits for the price to go up。
？I look for people who want to buy first； then I look for someone who wants to sell。 A friend was looking for a certain piece of land。 He had the money and did not have the time。 I found a large piece of land larger than what my friend wanted to buy； tied it up with an option； called my friend and he wanted a piece of it。 So I sold the piece to him and then bought the land。 I kept the remaining land as mine for free。 Moral of the story： Buy the pie and cut it in pieces。 Most people look for what they can afford； so they look too small。 They buy only a piece of the pie； so they end up paying more for less。 Small thinkers don't get the big breaks。 If you want to get richer； think bigger first。
Retailers love giving volume discounts； simply because most business people love big spenders。 So even if you're small； you can always think big。 When my pany was in the market for puters； I called several friends and asked them if they were ready to buy also。 We then went to different dealers and negotiated a great deal because we wanted to buy so many。 I have done the same with stocks。 Small people remain small because they think small； act alone； or don't act all。
？Learn from history。 All the big panies on the stock exchange started out as small panies。 Colonel Sanders did not get rich until after he lost everything in his 60s。 Bill Gates was one of the richest men in the world before he was 30。
？Action always beats inaction。
These are just a few of the things I have done and continue to do to recognize opportunities。 The important words being 〃done〃 and 〃do〃。 As repeated many times throughout the book； you must take action before you can receive the financial rewards。 Act now！
EPILOGUE
How To Pay for a Child's College Education for 7000
As the book draws to a close and approaches publication； I would like to share a final thought with you。 The main reason I wrote this book was to share insights into how increased financial intelligence can be used to solve many of life's mon problems。 Without financial training； we all too often use the standard formulas to get through life； such as to work hard； save； borrow and pay excessive taxes。 Today we need better information。
I use the following story as a final example of a financial problem that confronts many young families today。 How do you afford a good education for your children and provide for your own retirement？ It is an example of using financial intelligence instead of hard work to achieve the same goal。
A friend of mine was griping one day about how hard it was to save money for his four children's college education。 He was putting 300 away in a mutual fund each month and had so far accumulated about 12；000。 He estimated he needed 400；000 to get four children through college。 He had 12 years to save for it； since his oldest child was then 6 years of age。
The year was 1991； and the real estate market in Phoenix was terrible。 People were giving houses away。 I suggested to my classmate that he buy a house with some of the money in his mutual fund。 The idea intrigued him and we began to discuss the possibility。 His primary concern was that he did not have the credit with the bank to buy another house； since he was so over…extended。 I assured him that there were other ways to finance a property other than through the bank。
We looked for a house for two weeks； a house that would fit all the c