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30+mba-第94章

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more leeway; and may be slipped without affecting the end date of the 
project。 This is called slack or float。 
The steps in the critical planning method process are: 
。 Identify the events。 
。 Decide on the sequence in which they must be carried out。 
。 Draw the network。 
。 Calculate the pletion time for each event。 
。 Identify the longest and hence critical path。 
。 Keep the chart updated as events unwind。 
Programme evaluation and review technique (PERT) and an activity network; 
also known as an ‘activity…on…node diagram’; are more sophisticated 
forms of CPM that allow for a degree of randomness in activity start and 
pletion times。 
Linear programming 
In 1947; George Dantzig; an American mathematician; developed an algorithm 
(a mathematical technique) that could help resolve problems involving 
operational constraints。 His algorithm could; for example; help 
with situations where several products could be produced; but materials; 
labour or machine capacity is insufficient to make all that’s demanded – the 
Start 
Task 1 
3 weeks 
Task 2 
3 weeks 
Task 5 
1 week 
Task 4 
2 weeks 
Task 3 
4 weeks End 
This path is longest – takes 10 weeks – is critical path 
This path takes 7 weeks 
Tasks 4 or 5 could between them start or finish up to 3 days 
late without delaying pletion – so critical path has 3 days slack in it 
Figure 10。3 Critical path method applied
Operations Management 239 
challenge in that last case being to decide what mix of products can be 
produced that will make the maximum profit and then plan accordingly。 
Unfortunately; the iterative nature of producing solutions using Dantzig’s 
algorithm proved so tedious that until cheap puters arrived it remained 
an academic idea of interest only to mathematics students。 
The Dantzig algorithm prises an objective; the quantity to be optimized; 
for example profit; nutrient content; water flow or production of one 
particular product out of several; any variables and constraints on them; for 
example a certain minimum amount of water must flow。 
Excel incorporates a Solver add…in feature to solve standard linear programming 
problems。 It is not usually installed when Excel is first loaded so 
to add this facility: 
。 Select the menu option Tools | Add_Ins (you will need your original 
installation disk)。 
。 From the dialog box check Solver Add…In。 
。 Access to the Solver option is now available from the new menu option 
Tools | Solver 
These websites provide more information on using linear programming in 
operations: 
。 Economics Network (economicsnetwork。ac。uk/cheer/ch9_3/ch9_ 
3p07。htm) provides a detailed explanation and Excel worked example。 
。 IBM (www…128。ibm/developerworks/linux/library/l…glpk1) has a 
worked example。 
Queuing theory 
Agner Krarup Erlang; a Danish engineer who worked for the Copenhagen 
Telephone Exchange; had the problem of estimating how many circuits 
were needed to provide an acceptable telephone service。 He found out by 
empirical observation that the relationship between the number of circuits 
and the number of telephone customers who could be provided with an 
acceptable level of service was not as obvious as it at first seemed。 For example; 
in his experiments where one circuit was provided on a network; 
adding just one more could reduce waiting time by over 90 per cent; rather 
than just halving it as simple logic might suggest。 He published the first 
paper on queuing theory in 1909 and this new operation scheduling technique 
was born。 
Queuing theory can help answer operational questions such as these 
for a service business such as a restaurant; bank or call centre: Given the 
present resources:
240 The Thirty…Day MBA 
。 How long will a customer have to wait before they are served? 
。 How long will it take for the service to be pleted? 
。 How big a waiting area will be needed for the queue? 
。 What is the probability of a customer having to wait longer than a 
given time interval before they are served – the classic service standard 
problem calling for; say; ‘all telephone calls to be answered within 10 
rings’? 
。 What is the average number of people in the queue? 
。 What is the probability that the queue will exceed a certain length? This 
can cause congestion; say in a bank or supermarket。 
。 What time period will the server be fully occupied for and how much 
idle time are they likely to have; bearing in mind this is a cost to be 
minimized? 
The technique can be used for any operational problem where efficiency 
is determined by calculating the optimal number of channels required 
to meet a level of demand。 J E Beasley; formerly of the Tanaka Business 
School (Imperial College) and currently Professor of Operational Research 
at Brunel University; provides helpful notes on the subject at this web link 
(h。。p://people。brunel。ac。uk/~mastjjb/jeb/or/queue。html)。 
INVENTORY MANAGEMENT 
High inventory levels are popular with marketing departments; as having 
them makes satisfying customers an easier task; they are less popular with 
production departments who have to carry inventory costs in their budgets。 
Finance departments insist on having the lowest possible stock levels; as 
high stock pushes working capital levels up and return on investment 
down。 (Look back to Financial ratios in Chapter 1 on accounting to see how 
this works。) This tussle between departments is a strategic issue that has to 
be resolved by top management。 The birth of Waterstone’s; the bookshop 
business founded by Tim Waterstone; fortuitously a marketing visionary; 
qualified accountant and the pany’s managing director; provides an 
interesting illustration of the dimension of the stock control issue。 Until the 
advent of Waterstone’s the convention had been to store books spine out on 
shelves; in alphabetical order; under major subject headings – puting; 
Sport; Travel。 This had the added advantage of making it easy to see 
what books needed reordering and stock counts were a simple process。 
Waterstone; however; knew that ‘browsers’; the majority (60 per cent; 
according to his research) of people who go into bookshop
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