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of running a business school usually mean that； despite the high MBA fees；
the revenue from management development effectively subsidizes those
programmes。 The third reason is that by a。。ending a business school； for
however short a time； you effectively bee a member of the alumni；
plugged into a powerful global network； with all the advantages that can
confer。 But in doing so you may have had to shell out only a few hundred
or at most a few thousand pounds； rather than the full price of an MBA。
There is really no limit to the range of subjects you can study。 Harvard’s
six…day Social Enterprise Programme （for non…profit organizations） costs
4；500 and its 4…day Strategic Financial Analysis for Business Evaluation
costs 6；000。 Manchester Business School offers The Programme for High
Value Managers for experienced managers who are looking for an alternative
to an MBA。 This costs ￡5；500 for two five…day modules； including
materials and refreshments。 But as you can see from the examples below；
taken from a cross…section of the best of the top business schools for
management development； there is much variety on offer from as li。。le as
￡350 up to 29；000。
Cranfield School of Management （UK）
Consistently ranked in the top two in the UK and in the top ten across
Europe； Cranfield’s dedicated Management Development Centre is ranked
sixth in the world for its range of facilities。 It claims to educate more
executives and managers than any other facility in the UK。 Its Executive
Development Programmes （som。cranfield。ac。uk/som/executive。asp）
offers over 50 programmes open to all…ers in the following areas：
286 Appendix
。 financial strategy；
。 general management development；
。 growing businesses；
。 human resource management；
。 information systems；
。 innovation and change management；
。 leadership；
。 logistics and supply chain management；
。 marketing； sales and client relationships；
。 operations and programme management；
。 performance measurement and management；
。 personal impact and development；
。 strategy。
Top of the range is the Cranfield General Management Programme （GMP）；
which aims to provide managerial breadth and depth for senior executives。
It prises 12 days； residential； ＋ 24hr Review Module （a。。er 3 months） ＋
24hr Review Module （a。。er 12 months） and costs ￡11；500 ＋ VAT。 Planning
and Budgeting is very much at the opposite end of the time scale； being a
half…day course costing ￡350。 The school also runs specialist courses such
as the Business Growth Programme for entrepreneurs looking to achieve
significant expansion。 Delegates e from over 115 countries and its triple
accreditation （AMBA； EQUIS and AACSB – see later in this chapter for an
explanation） is held by only 20 schools throughout the world。
Kellogg School of Management； North Western
University （United States）
Kellogg’s Executive Development （kellogg。northwestern。edu/execed/
index。htm） programmes are among the best in the world。 Top of its portfolio
of over 100 short open courses is its ‘Best of an MBA’。 Taking this 20…day
programme spread out over 9 months； participants can expect to gain a
thorough understanding of the functional areas of business management；
learn solid managerial skills； such as how to structure an organization； how
to measure and monitor performance； and gain an understanding of the
difference between leaders and managers； and how you can strive to be
both。 The programme costs 29；000 and as well as the 20 classroom days
participants are expected during the intervening two weeks to prepare
cases and readings； which require approximately four to six hours of study。
At the other end of the scale； the ‘Summit for Sales Executives’ lasts one day
and costs 2；200。 This gives senior sales executives ‘an annual opportunity
to address critical business issues related to sales strategy and operations
with leading authorities from industry and academia’。
Appendix 287
Universit。t St Gallen （Switzerland）
The university （unisg。ch 》 English 》 Executive Education） has as
its Vision 2010 statement： ‘We are one of Europe’s leading business universities；
recognized for our teaching at all levels of life…long learning and
for our research in fields of great social relevance。’ Its location between
Lake Constance and the Alps is certainly an appealing place to study and；
unsurprisingly； over 46 per cent of all its students are foreign nationals。
Being a public institution embedded in the Swiss and German cultural
environment； with its objectives and strategies only partly reflected in
the purely market economy； St Gallen’s ranking in the world league for
management development is surprisingly high。 It is the world’s leading
German…speaking business school； but much of its teaching is in English。
With some 18；000 members in 70 clubs on 4 continents； it has one of Europe’s
largest alumni organizations。
Its open executive development programmes are extensive； along much
the same lines as other leading schools。 But it does have two quirky aspects
to its work。 Established in 1898 during the heyday of St Gallen embroidery
as a ‘mercial Academy’； it has always had a strong local presence。
More than 3；000 people from the region a。。end the school’s public programmes
every year； a statistic unlikely to be matched by any other school。 Also；
more than 500 children a。。end the children’s lectures in business administration；
economics and law。
One of its flagship executive development courses is ‘International
Senior Entrepreneurial Leadership’。 This is run jointly with partner schools
in Shanghai； Singapore and the United States over 22 days over a 4…month
period for senior executives with an interest in ‘brushing up’； strengthening
and developing their entrepreneurial skills。
FREE KNOWLEDGE TOOLS TO STAY AHEAD
Business schools are not the only source of free knowledge resources that
you can tap into to keep up to date。 Here are links to online free sources of
knowledge tools to help you keep up to date； solve problems and shine in
your organization：
。 1000 Ventures